Communications are a transmission of energy, the giving and receiving of information. When we receive information from others we either energetically vibe with or reject what they are saying. If we are aligned with their words we have become responsible for energizing those words and thoughts. This gives those words the power to become manifest in a small band of awareness held by few or by a much larger band of awareness held by many.
What we are experiencing now is a major shift in conscious awareness, mostly through our communications with each other and with the world. As more and more people discuss positive, pro-active, consciousness raising topics they are transforming collective consciousness to a higher frequency of awareness which decreases the fear and despair of the predatory realm. This is why it is so important to be impeccable with your word, as both don Juan and Don Miguel Ruiz explained. Words create thought forms and the energy of those thought forms will increase as those thought forms are acknowledged and accepted by others. If we are energizing a positive thought form we are increasing the energetic frequency of that concept. Likewise, if we place our energy on a negative thought form, we are providing it the power it needs to increase.